________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes
A) Mass customization
B) Market targeting
C) Market segmentation
D) Differentiation
E) Positioning
C
You might also like to view...
Sourcing of products from sweatshops is a major issue with most retailers as the labour abuses include:
A) child labour B) poor working conditions C) poor health and safety D) low pay E) all of the above
To compute departmental operating income, it is necessary to determine the gross profit and the operating expenses of each department
a. True b. False Indicate whether the statement is true or false
What should you do when developing a routine request or a positive message?
A) Slowly build up to the request or main idea B) Not assume that your audience will comply C) Demand action to ensure compliance D) Be non-specific when stating what you want E) State precisely what you want
I own a retail clothing chain of stores. Some stores are in New York City, and others are in San Francisco. It makes sense for me to use the ____________________ structure.
Fill in the blank(s) with the appropriate word(s).