Export marketing is the integrated marketing of goods and services that are destined for customers in international markets. What does the marketing require?

Question

What will be an ideal response?

Answer 1

Export marketing targets the customer in the context of the total market environment.
The export marketer does not simply take the domestic product "as is" and sell it to international
customers. To the export marketer, the product offered in the home market represents a starting
point. It is then modified as needed to meet the preferences of international target markets. In order to formulate a good exporting strategy the following points should be considered:
1. An understanding of the target market environment
2. The use of marketing research and identification of market potential
3. Decisions concerning product design, pricing, distribution channels, advertising, and
communications–the marketing mix.
The export marketer should also set prices to fit the marketing strategy and does not merely extend home-country pricing to the target market. Charges incurred in export preparation, transportation, and financing must be taken into account in determining prices. Finally, the export marketer also adjusts strategies and plans for communication and distribution to fit the market. In other words, effective communication about product features or uses to buyers in different export markets may require creating brochures with different copy, photographs, or artwork.