A backrub from a friend would be classified as what type of touch by your textbook?

a. touch as positive affect
b. touch as play
c. touch as physiological stimulus
d. touch as interpersonal responsiveness


ANS: a

Communication & Mass Media

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Arellia believes that people should tell it like it is when communicating with others because being upfront saves time and energy in the long run. Arellia's guiding principle in verbal communication is

A) directness. B) face-saving. C) peaceful relations. D) self-denigration.

Communication & Mass Media

The CPM provides no information about the effectiveness of a commercial message, only dollar estimate of its reach

Indicate whether the statement is true or false.

Communication & Mass Media

Explain the difference between value and belief

What will be an ideal response?

Communication & Mass Media

When visuals are used, you'll have more copy because visuals take less time

Indicate whether the statement is true or false

Communication & Mass Media