A backrub from a friend would be classified as what type of touch by your textbook?
a. touch as positive affect
b. touch as play
c. touch as physiological stimulus
d. touch as interpersonal responsiveness
ANS: a
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Arellia believes that people should tell it like it is when communicating with others because being upfront saves time and energy in the long run. Arellia's guiding principle in verbal communication is
A) directness. B) face-saving. C) peaceful relations. D) self-denigration.
The CPM provides no information about the effectiveness of a commercial message, only dollar estimate of its reach
Indicate whether the statement is true or false.
Explain the difference between value and belief
What will be an ideal response?
When visuals are used, you'll have more copy because visuals take less time
Indicate whether the statement is true or false