Statistics that describe the relationship among three or more variables are known as ____ statistics.

a. multivariate
b. univariate
c. bivariate
d. univariate
e. polyvariate


a. multivariate

Communication & Mass Media

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Indicate whether this statement is true or false.

Communication & Mass Media

All of the following are considered to be an "intermediate" level of measurement EXCEPT

A) behavior. B) retention. C) comprehension. D) awareness. E) reception.

Communication & Mass Media

Which of the following terms best describes a person's visible physiological attributes?

A) race B) genotype C) phenotype D) sociobiology

Communication & Mass Media

Many people say that informal communication travels along an organizational ________, meaning that messages are often conveyed in upward, downward, and lateral directions simultaneously.

A. pattern B. gossip C. transaction D. grapevine

Communication & Mass Media