Income statements are based on which of the following equations?
A) Assets - Expenses = Loss
B) Revenue - Liabilities = Net Income (or Loss)
C) Revenue - Expenses = Net Income (or Loss)
D) Revenue - Expenses = Owners' Equity
E) Revenue + Expenses = Net Income (or Loss)
C
Explanation: C) Income statements work around an equation: revenue - expenses = profit (or loss).
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In the ________ step of the market segmentation process, the marketer evaluates the segment using criteria such as market growth and market access
A) need-based segmentation B) segment identification C) segment attractiveness D) segment profitability E) segment "acid test"
If Grant Corporation has 120,000 shares of common stock authorized, 75,000 shares of common stock issued, and holds 3,000 shares of common stock as treasury stock, the total number of outstanding shares of Grant Corporation amounts to
A) 48,000 shares. B) 117,000 shares. C) 72,000 shares. D) 54,000 shares.
Acornadian Inc., a total marketing solutions company based in London, has separate teams based on functional areas like digital marketing, traditional marketing, advertising, public relations, client servicing, etc. The entire company is divided in such a way that people with their specific areas of expertise have to focus on only those areas for maximum results. In this case, Acornadian Inc. is engaged in the practice of:
A. phase synchronization. B. segmentation. C. departmentalization. D. centralization.
________ marketing focuses on keeping and improving current customers, rather than concentrating on acquiring new customers.
A. Strategic B. Transaction C. Expansion D. Benefit E. Relationship