If an employee honors a particular day of the week as a holy day, the employer must be sure to arrange the work schedule to allow the employee to have that day off or face discrimination based on religion suit
a. True
b. False
Indicate whether the statement is true or false
False
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Identify and describe the two dimensions that define the sales call allocation grid.
What will be an ideal response?
Switching costs can be explicit or implicit.
Answer the following statement true (T) or false (F)
Which statement is true concerning constant sum scaling?
A) It does not have an absolute zero. B) It allows for fine discrimination among stimulus objects without requiring much time. C) Respondents may allocate more or fewer units than those specified. D) Both B and C are correct.
Which of the following is the most basic level on which marketers can position their brands in consumers' minds?
A) interactive marketing B) values C) product attributes D) benefits E) added service