Answer the following statements true (T) or false (F)
1. The star or all-channel communication network is the most centralized of the
communication network shapes.
2. The grapevine is always negative.
3. E-mail has become a primary mode for communication in organizations.
4. The words spoken convey the highest percentage of meaning when it comes to face-
to-face communication.
5. When experiencing unfair treatment at work, employees will keep silent about half of
the time.
1. false
2. false
3. true
4. false
5. false
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A TV commercial shows an adult, whose face is hidden, speaking of the enjoyment he gets from having eaten the same breakfast cereal for the past 30 years
This cereal is not just for kids! What are the marketing communications messages presented in this TV commercial?
Which of the following is perhaps the easiest way to quantify the costs associated with unethical behaviors?
a. interviewing defrauded clients b. looking at lawsuits c. surveying employees to determine work hours lost d. comparing revenue of ethical companies to unethical ones
Which of the following may be deducted in computing income from unrelated business activities?
A. Charitable contributions. B. $1,000 special deduction. C. Ordinary and necessary business expenses. D. All of the above.
For the nonprofit organization, cause-related marketing or alliances create a risk that
a. it may incur additional expense b. the public may view its actions as cynical c. its image may suffer if it is not candid d. there can be backlash if the partnership doesn't fit with the corporation's core product and service offerings e. cash donations could decline because of the perception that the nonprofit is "being taken care of" by the corporate