The sentence for a criminal offense may be
a. a fine.
b. a prison term.
c. community service.
d. all of these.
D
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Two important negatives of unrelated diversification are
A. volatile sales and profits and making the mistake of diversifying into too many cash cow businesses. B. insufficient cash flows to finance so many different lines of business and a lack of uniformity among the strategies of the businesses it has diversified into. C. the difficulties of competently managing a set of fundamentally different businesses and having a very limited competitive advantage potential that cross-business strategic fit provides. D. underemphasizing the importance of resource fit and the strong likelihood of diversifying into businesses that top management does not know all that much about. E. overinvesting in the achievement of economies of scope and the difficulties of achieving a good mix of cash cow and cash hog businesses.
An accrued expense is an expense
A) incurred but neither paid nor recorded. B) incurred, paid, and recorded. C) paid and recorded but not incurred. D) whose amount is subject to estimation.
?The outcomes of a marketer's decisions and actions may be affected by the variables in the marketing environment.
Answer the following statement true (T) or false (F)
Viral marketing is:
A. a marketing campaign initiated through a virus. B. a type of spyware that attaches itself to some other application. C. a marketing campaign that persuades consumers to encourage friends to purchase the same products or services. D. a type of negative marketing plan that criticizes its competitors.