Sustainable earnings represent
a. the level of earnings expected to persist in the future.
b. the level of earnings and the growth in the levels of earnings expected to persist in the future.
c. the growth rate of future earnings.
d. retained earnings.
B
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According to the text, while there is no single, optimal number, traditional guidelines suggest that there should be between ________ categories when using itemized rating scales
A) one and four B) five and nine C) 10 and 14 D) 12 and 15 E) 15 and 19
Information provided by industry services is useful for which of the following?
A) sales management decisions such as defining territories and setting quotas B) advertising decisions such as allocating advertising budgets C) segmenting the market and designing custom products and services for important segments D) all of the above
What is the basis for demographic segmentation? What types of markets must be segmented based on
demographic qualities? What will be an ideal response?
The use of stock cards for goods displayed on pegboards illustrates a _____ system
a. perpetual inventory b. point-of-sale c. visual inspection d. stock-counting