An entitys' legal nature reflects its organizational form and the organizational form helps determine who has the statutory authority to make decisions for the firm
Indicate whether the statement is true or false
true
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Preconditions of buzz marketing include the following, except:
A) the product must be unique, new, or perform better than current brands B) the brand must stand out over current brands on the market C) the brand must be well known and accepted by the majority of consumers D) the brand must have distinct advantages over current brands on the market
Which of the following is TRUE regarding a matrix-management organization?
A) It is a low-cost form of organization. B) It often creates conflicts regarding authority and responsibility for marketing activities. C) It hampers the flow of information among marketing personnel. D) It promotes the matrix concept throughout the company. E) It is best suited to companies that offer a small range of products to niche markets.
Managers at a discount retailer's headquarters would use which of the following to access up-to-the-minute sales information obtained from the store's cash registers around the country in order to detect problems with products, promotions, and even
the firm's distribution system? A) a company intranet B) secondary data C) a prediction market D) marketing intelligence E) sampling
In an issue-driven multi-stakeholder dialogue, how does the second agreement phase differ from the first agreement phase?
a. Solutions are introduced. b. Consensus is reached on what the problem is. c. The manager now speaks, and the stakeholders remain silent. d. Stakeholders become more engaged in the process.