RFP stands for
A. request for protocol.
B. request for project.
C. request for proposals.
D. research for proposals.
E. None of these
Answer: C
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Beth is arguing that there should be an excise tax on sugary drinks like soda, a position that falls within Ellen’s latitude of rejection. Based on Social Judgment Theory, what is Ellen’s likely reaction?
a. Ellen’s attitude will move closer to Beth’s position b. Ellen’s attitude will move even further from Beth’s position c. Ellen will reconsider her position d. Ellen will vote against the excise tax
Answer the following statement(s) true (T) or false (F)
1. When Sony launched its PlayStation 2 video game system, it did relatively little advertising because it did not have enough of the systems ready to sell. 2. The New Coke product, introduced in 1985, failed because most people did not like the taste. 3. The “big idea” is an advertising concept that will grab people’s attention, make them remember the product, and make them take action. 4. The biggest change in outdoor advertising over the past 10 years has been the growth of digital billboards. 5. Most American consumers can easily identify native advertising as paid marketing messages.
What story pitches are considered the most valuable by journalists and editors?
a. those that relate to large and younger audiences b. those that have one or more unusual personalities as central part of the story c. those that indicate they are most timely d. those that are framed for a media outlet’s audience or journalist’s beat
Hitchcock's movies tended to follow a "structure of the Sennett chase, accelerating rush towards a climactic resolution." ___
Indicate whether the statement is true or false