While designing a customer satisfaction survey, organizations should use:
a. compound questions.
b. questions with double negatives.
c. leading questions.
d. questions that address only one issue or idea.
d
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The purpose of profitability control is to ________
A) examine whether the planned results are being achieved B) examine where the company is making and losing money C) evaluate and improve the spending efficiency and impact of marketing expenditures D) examine whether the company is pursuing its best opportunities with respect to markets, products, and channels E) understand the efficiency of the sales force, advertising, sales promotion, and distribution
Deacon is a sales representative for Microsoft. He works in a B2B environment trying to sell software products to offices. He works to build long-term associations with his customers by regularly communicating with them. He spends a lot of time listening to their needs and provides support after the sale. Which type of selling is Deacon engaged in?
A. Order taking B. Team selling C. Technical selling D. Missionary selling E. Trade selling
Which of the following is an example of a nonfinancial compensation?
A. Bonuses B. Commissions C. Health insurance D. Employee recognition programs
Adjusting entries always affect the cash account.
Answer the following statement true (T) or false (F)