Explain the relevance of experience curves in formulating pricing strategy.
What will be an ideal response?
Although the significance of the experience concept is corporate-wide, it bears most heavily on the setting of marketing objectives and the pricing decision. Costs go down with accumulated experience. Thus, if a company acquires a higher market share, its costs will decline across the board, enabling it to reduce prices. Such a cost advantage provides the company with an unending competitive leverage.
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Which of the following is the best example of a service goal for a retailer that is sincere about reducing the standards gap?
A. "Greet all customers when they enter the selling area." B. "Display merchandise on racks within 24 hours of delivery." C. "Respond positively to all customer complaints." D. "Respond to e-mails as soon as possible." E. "Straighten and organize the merchandise when necessary."
Stage Technologies is a London-based company that supplies engineering solutions for the entertainment industry. It has helped the boy-band Westlife make a flying entrance onto stage and provided stage-rigging packages for Princess Cruise's vessels. The company was established in 1994 after a couple of production designers decided that the automation of theater productions could be done more safely and more efficiently by using modular production rather than the old "build-as-needed" formula. The company installs winches, stage lifts, and other equipment commonly used in stage productions. The equipment is designed so it can be operated from a single console without awkward or heavy lifting. Both opera companies and theaters see the benefit of such a system, but many are reluctant to buy
because of perceived costs. John Hastie and Mark Ager, the company's best salespeople, must design sales presentations that address these concerns.Ager and Hastie are presenting a proposal to a theater group. People in attendance include various accountants, actors, and producers. The sales presentation should include all of the following EXCEPT a(n): A. list of theaters the company has equipped. B. history of the company and its mission. C. statement regarding the firm's guarantees. D. list of the firm's safety credentials. E. price list for basic systems.
Define the marginal revenue of labour.
What will be an ideal response?
If the introductory statement for a numbered list is grammatically complete, use periods after the items in the list
Indicate whether the statement is true or false