Imagine that you have developed a software application and want to raise money for legal advice, filing initial business and regulatory forms, and funding your travel and marketing expenses. Describe how you would fund these early efforts.
What will be an ideal response?
The answer should first exhaust traditional bootstrapping measures such as using personal funds; borrowing from family, friends, and fools; using credit cards; taking a second mortgage. Since some of the options are high risk, the answer should address the potential gain relative to the risk. Angel funding might be considered in cases where immediate expansion is necessary and justifiable.
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Advertising, sales promotion, public relations, publicity, direct marketing, and personal selling are all parts of the ________.
A. promotional strategy B. distribution strategy C. product strategy D. pricing strategy E. target market strategy
A company's bank statement balance shows that there is $6,330 in the checking account at the end of the month. Comparing the company's records with the bank statement reveals several additional items, such as outstanding checks of $1,200, deposits in transit of $4,300, an NSF check of $250, and a bank service charge of $55. Calculate the adjusted cash balance for this checking account
Businesses that strive to determine what customers need or want and then develop products to satisfy those needs and wants are operating in a(n) ____ orientation.
A. production B. disruptive C. sales D. evolutionary E. market
Which of the following is the most common system for distributing consumer products in the United States?
A. direct channel system B. traditional channel system C. vertical marketing system D. horizontal marketing system E. None of these answers is correct.