Goods bearing a counterfeit mark may be destroyed without compensation to the owner of the goods
a. True
b. False
Indicate whether the statement is true or false
True
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Repeating a tagline is ineffective in advertising because the consumer becomes tired of hearing the phrase
Indicate whether the statement is true or false
Niche-segment strategies differ from mass-market strategy in that niche-market strategies ________
A) address one set of core customer needs of a large market segment B) have no segment focus C) are used when demographics are not distinctive D) are used when the company markets to a closely related attractive segment first E) involve highly refined marketing effort directed at an overlooked, small group of customers
Rereading the entire document from the audience's perspective ________
A) is best done as the final step in the revising process B) leads to writer's block C) helps you identify audience benefits that you forgot to include D) is an inefficient revising technique E) is only recommended if you have extra time
The ratio of sales to invested assets is termed the investment turnover component of the rate of return on investment
Indicate whether the statement is true or false