Moving out from behind a lectern to make a point, signal a change in mood, or turn to another idea are all examples of
A) establishing immediacy.
B) reducing physical barriers.
C) aimless wandering.
D) random pacing.
Answer: B
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The potential audience reached by a periodical or broadcast program is known as
A) potentials. B) media impressions. C) systematic random sample. D) measurement of production. E) none of the above.
Certain words, which are related to a news story, help interested readers find that news release by using search engines. What are these words called?
a) Tags b) Boilerplates c) Headlines d) Leads
The strength of an opinion as supporting material rests on the __________.
A. ethos of the person who holds it B. factual support that verifies it C. intelligence of the listener who accepts it D. importance of the issue addressed by it
Which of the following is true of conflict?
A. It is always bad for relationships. B. It is always good for relationships. C. It is never good for relationships. D. It is sometimes bad for relationships.