After hearing a pitch at an auto show, Maggie was swayed to purchase a foreign car, but was concerned about her parents' "buy American" beliefs. The speaker successfully used an appeal to
a. need.
b. harmony.
c. gain.
d. commitment.
Answer: c
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In _____ voting, every member of the group must agree before it can be put into action
A. part-of-the-whole B. plurality C. majority rule D. consensus
Demographically, PTV's overall cumulative audience
a. is more upscale than the general population b. is more downscale than the general population c. mirrors the general population d. represents a narrow range of demographic composition e. diverges from the general population with regard to ethnicity
One of the jobs of the editor is
a. to be innovative with the use of the language b. to enforce the standards of the organization c. to make sure the circulation department runs smoothly d. to help secure new advertisers
Among the earliest "newspapers" were the daily reports of the actions of the Roman Senate, called
A. Acta Diurna. B. corantos. C. diurnals. D. broadsides.