One tactic for acquiring power through interpersonal network is to:

a) perform well and establish a good reputation.
b) attract a powerful mentor
c) under-promise and over-deliver.
d) make a powerful appearance.


ANS: b

Communication & Mass Media

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Signposts are typically full sentences.

Answer the following statement true (T) or false (F)

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Explain two ways the physical environment is important to the study of nonverbal behavior

What will be an ideal response

Communication & Mass Media

Advertising makes up more than ______ of printed space in daily newspapers:

a. one-half b. three-fourths c. one-third d. two-thirds

Communication & Mass Media

In using the imagining process to engage management in preparation for potential crises, the PR practitioner asks two questions: "What's the best way to wreck this company?" and __________

a. "Who or what is in a position to cause us harm?" b. "How can we recover?" c. "What publics do we need to reach to do damage control?" d. "How are we perceived by our most important publics?"

Communication & Mass Media