The biggest advantage of publicity is that:
A. it has negligible possibilities of negative repercussions.
B. it allows for personal interactions between a company and its customers.
C. the marketer has control over how the news is presented by the media.
D. it is usually credible.
Answer: D
You might also like to view...
Describe the purpose and operation of the Equal Employment Opportunity Commission.
What will be an ideal response?
A business format franchise most closely resembles which vertical marketing system alternative?
a. independent vertical marketing system b. partially integrated vertical marketing system c. fully integrated vertical marketing system d. dual vertical marketing system
Which of the following conditions would be likely to emphasize the role of the leader?
a. The SMWT would require a greater deal of control and coordination by the leader b. The SMWT would create a fun environment for the leader to work in c. The SMWT might act as a substitute to leadership and thus decrease the effectiveness of the leader d. All of the above
Messages written to recipients who have little interest in receiving them should use a direct approach
Indicate whether the statement is true or false