Generating insights leading to marketing actions based on massive numbers of peoples' ideas is called ________.
A. NIH method
B. outsourcing
C. brainstorming
D. groupthink
E. crowdsourcing
Answer: E
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Through a series of court decisions, a hierarchy of brand protection based on brand type has been created. These brand types include all but which of the following?
a. Generic b. Fanciful c. Symbolic d. Arbitrary e. Descriptive
What type of property is property that belongs solely to one spouse?
a. Separate property b. Community property c. Quasi-community property d. All of the above
Analysis of a PERT problem shows the estimated time for the critical path to be 108 days with a variance of 64. There is a .90 probability that the project will be completed before approximately day:
A) 98. B) 108. C) 109. D) 115. E) 118.
Which of the following is NOT one of the dimensions on which customers evaluate service quality?
a. service reliability b. service responsiveness c. service assurance d. service durability