The visual of a(n) ________ is helpful in illustrating the systems approach to problem solving.
A. airplane
B. capuchin monkey
C. iceberg
D. onion
E. bucket
Answer: C
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Which of the following characteristics best defines talkative customers?
A. Customers who have definite ideas about what they want and are unwilling to compromise or accept alternatives. B. Customers exhibiting extroverted behavior and who are very people-oriented. C. Customers who seem to have their own agenda without concern for the feelings of others. D. Customers who take pleasure in being obstinate and contrary when dealing with service providers.
As a result of the ________, Rick decided the candy priced at $2.50 per pound could not be nearly as good as the candy priced at $9.50 per pound
A) assimilation effect B) contrast effect C) fair price effect D) reference effect E) clouding effect
Personal selling is important for new unsought products, but it tends not to be important for regularly unsought products.
Answer the following statement true (T) or false (F)
Leverage ratios indicate
A) the relative amount of funds in the business supplied by shareholders. B) a company's ability to pay its short-term debts. C) management's ability to generate a financial return on sales or investment. D) a company's profit margins for the last six months. E) the future profits the company can expect from its current customer base.