Clave Inc., a large soap manufacturing firm, has introduced a new soap known as Honeydew. It wants to promote the soap to broad audiences across various countries in a persuasive and cost-effective manner. At the same time, it also wants to enhance the overall company image. It has a promotional budget of about $1,000,000. Which of the following forms of promotion should Clave make use of for the promotion of Honeydew?
A. direct marketing
B. sales promotion
C. personal selling
D. publicity
E. mass advertising
Answer: E
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What will be an ideal response?
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What will be an ideal response?