In creating a new cereal brand, describe the difference between the brand identity and the brand image
What will be an ideal response?
1. The brand identity defines what the brand stands for and is the platform on decisions about name, logo, and brand communication can be based. 2. The brand image is the consumer perception of the brand and all the cognitive elements in the consumer's mind that are associated with the brand.
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In persuasive messages, limiting your scope
A) is less important than in other types of messages. B) reduces the likelihood that your audience will be convinced. C) is critical if your audience is to understand and accept your position. D) is unnecessary, since audiences expect these messages to be long. E) can reduce the effectiveness of your argument.
Which of the following is the best example of a service?
A) the medical examination Jonathon had yesterday B) the sheet music purchased by the piano teacher C) the software Monica purchased from a Web site D) the cleaning supplies purchased for the veterinarian's office E) the tee-shirt you got for running in a 5K race
Microeconomics is the study of:
a. how a society utilizes scarce resources b. inflation, unemployment, and business cycles c. business cycles d. how scarce resources are distributed to people for consumption e. individual choice
All-adult covenants are a violation of the Fair Housing Act
Indicate whether the statement is true or false