According to the Impact / Money box, “TV Political Campaign Spending in Presidential Elections, 1972–2012,” a majority of the $6 billion collected by the presidential candidates in the 2012 campaign was used to pay for TV and Internet advertising

a. True
b. False


ANSWER: True

Communication & Mass Media

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How many “sweeps months” occur during the year for television ratings?

a) One b) Two c) Four d) Six

Communication & Mass Media

When motivations, messages and rules focus on the unique aspects of the relationship, intergroup communication takes place

Indicate whether the statement is true or false.

Communication & Mass Media

Most organizational patterns divide speeches into three parts—introduction, body, and conclusion. But the _____ is different, organizing the speech into five parts

Fill in the blanks with correct word

Communication & Mass Media

One of the BEST general reference works is the _____, which provides a general overview of your subject and suggestions for additional reading

A) biographical material B) news source C) encyclopedia D) interview

Communication & Mass Media