The origin characteristic means that a scale has an arbitrary zero point
Indicate whether the statement is true or false
FALSE
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Which of the following is known primarily for blogs?
A. Facebook B. Tumblr C. Google D. Instagram
Which of the following is a performance appraisal program where leaders meet with their direct reports and set specific performance objectives jointly?
A. self-guided goal setting B. forced-ranking performance appraisal C. management by objectives D. management by walking around
Nalpas Inc., an apparel company, manufactures clothes for men, women, and children. It further divides its core customers on the basis of demographic variables such as income, ethnic background, and family life cycle. These divisions are known as _____
a. positioning bases b. market segments c. perceptual maps d. market positions
The translation of an overall business strategy into a level of detail suitable for the marketing area is a(n) ________
Fill in the blank with the appropriate word.