The competitive pressures on companies within an industry come from all of the following except
A. those associated with the threat of new entrants into the marketplace.
B. those associated with environmental factors such as water shortages.
C. those associated with the bargaining power of suppliers and customers.
D. those associated with the market maneuvering and jockeying for buyer patronage that goes on among rival firms in the industry.
E. those companies in other industries attempting to win buyers over to their substitute products.
Answer: B
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a. at face value. b. above face value. c. below face value. d. at maturity value.
What is the major advantage of personal selling over advertising as a communication method?
A. Personal selling improves the image of the firm, whereas advertising does not. B. Personal selling results in sales responses that are difficult to measure, whereas advertising results in immediate feedback. C. Personal selling involves the usage of mass media, whereas advertising does not. D. Personal selling activates the receiver's selective processes, whereas advertising does not. E. Personal selling involves direct contact between the buyer and seller, whereas advertising deals with indirect contact.
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Indicate whether the statement is true or false
What is one method sales managers use to balance territorial workloads and earning potential?
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