Indirect ambush marketing occurs when:
A) firms intentionally design advertising or marketing campaigns to capitalize on a major sporting event
B) a brand is associated with a major sporting event without any intentional or indirect effort on the part of the brand
C) a brand suggests or hints it is associated with a major sporting event when it is not
D) consumers are enticed to look at a product by individuals without the individuals realizing the person making the sales pitch is being paid or compensated by the brand
C
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An annuity is a series of equal payments occurring at equal intervals.
Answer the following statement true (T) or false (F)
The Bookworm began delivering books directly to customers through mail instead of selling through brick-and-mortar companies. This is an example of ________
A) indirect marketing B) disintermediation C) franchising D) exclusive distribution E) intensive distribution
When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is practicing ________ marketing
A) value B) societal C) sense-of-mission D) consumer-oriented E) customer-value
If one of the parties of a contract has the option to void his or her contractual obligations, the contract is considered voidable
Indicate whether the statement is true or false