Pepsi and Family Dollar, sponsors of the National Football League, have teamed up to offer one lucky winner the chance to win a trip to attend the Super Bowl. No purchase is necessary and contestants can enter either by mail or on the website. This is an example of a contest.
Answer the following statement true (T) or false (F)
False
A promotion based on chance such that submitting an entry is the only requirement to win is called a sweepstakes.
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Which of the following characteristics best defines talkative customers?
A. Customers who have definite ideas about what they want and are unwilling to compromise or accept alternatives. B. Customers exhibiting extroverted behavior and who are very people-oriented. C. Customers who seem to have their own agenda without concern for the feelings of others. D. Customers who take pleasure in being obstinate and contrary when dealing with service providers.
______ are areas in which organizations need to take action.
A. Mixed maps B. Strategic issues C. Core competencies D. Competitive positions
"Can you imagine how excited your family will be when you tell them you have purchased this Disneyland vacation package?" This is an example of a(n):
A. direct suggestion. B. counter suggestion. C. suggestive proposition. D. prestige suggestion. E. autosuggestion.
An investor is considering the purchase of 20 acres of land. An analysis indicates that if the land is used for cattle grazing, it will produce a cash flow of $1,000 per year indefinitely
If the investor requires a return of 10% on investments of this type, what is the most he or she should be willing to pay for the land? A) $1,000 B) $10,000 C) $100,000 D) $150,000 E) $1,000,000