Describe social networks. How do they benefit marketers, and what are the drawbacks?
What will be an ideal response?
Social networks are about connecting people through friendships, mutual interest, or some other characteristics. There are hundreds of social networks that vary widely in the interests catered to and the ways that users communicate and interact within the network. Given the sheer number of social networking platforms available to customers, it is generally not feasible (or desirable) for even the largest organizations to maintain an effective digital presence across them all. Thus, identifying the particular social networks that an organization's customers tend to interact with most helps determine where a marketing manager can best invest promotional budget. The varying ways of media sharing across networks give marketers a chance to spread their creative wings and have some fun reflecting brand personalities through different approaches such as making a funny comment about a specific current event as it is happening on one platform, while sharing an amusing meme on another. A well-orchestrated mix of actions on social media has positive benefits for brand image and reinforces customer relationship quality with the brand.
A potential downside is that marketers must stay on top of postings and be quick to respond. And content needs to be regularly updated.
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A rise in the price level, everything else remaining unchanged, causes short-run aggregate supply to
A. decline. B. not change. C. increase. D. rise at first, then decline later.
________ refers to the decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers
A) Marketing channels B) Organizational buying C) Corporate retailing D) Brand auditing E) Inventory control
The local Aspen Bay store has a distinct image that draws customers to its store. Along with their lavish window displays and trendy music, the store is known for the smell of its candles burning throughout the store. Aspen Bay has placed a large emphasis on:
A. atmospherics B. impressions C. imprints D. assessments E. aspects
Regarding ethical issues, the most important thing a company can do is to have written formal guidelines for common ethical situations.
Answer the following statement true (T) or false (F)