__________ refers to the belief that the speaker is entirely

responsible for the effectiveness of a message.

Fill in the blanks with correct word


Passivity syndrome

Communication & Mass Media

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is the condition when communicators are all connected in real time.

Fill in the blanks below with the correct terms chosen from the list below: asynchronous ,cyberbullying , cyberstalking , disinhibition ,hyperpersonal communication , leanness, netiquette , richness , synchronicity , warranting value, virtual community

Communication & Mass Media

During the team meeting, Dee couldn't decide if she should agree with the proposed change in the work schedule or not

She finally and hesitantly agreed to the alteration during the meeting but later disregarded the revised schedule and worked according to the previous schedule. In this scenario, Emily is displaying a) passive resistance b) active resistance. c) complacency. d) uncertainty.

Communication & Mass Media

Reilly and Karissa have been friends for years. When they are together, they spend a lot of time catching up and sharing their feelings about recent events in their lives. However, when Reilly spends time with another friend, Andrew, she notices that they spend more time bonding through activities such as mini-golfing and surfing, and they often flirt and make jokes of a sexual nature. These differences in Reilly's friendships illustrate the theory that

A. friendships differ by culture. B. friendships differ by sex. C. friendships are usually stronger with peers. D. friendships are influenced by expectations.

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1.An ad does not have to be seen or heard for it to be effective. 2.An advertisement should persuade people to enact a behavior that will benefit both the consumer and the advertiser. 3.The creative brief is an organized format that allows you to put your ideas before other members of your agency, your boss, and eventually your client. 4.The objective statement is where you describe the evidence that explains why your approach to this promotion makes sense. 5.The tone or brand is the brief statement as to how you plan to give people the information in an acceptable fashion.

Communication & Mass Media