In the PESO model, explain why it is difficult to predict the results of relying on Earned Media.
What will be an ideal response?
Using shared earned means that the PR practitioner is hoping that the
organization’s message is covered by a credible third party such as a journalist’s
publication. However, since the PR practitioner cannot control what the journalist writes,
there is a degree of risk that the journalist will not provide the kind of commentary that
the organization was hoping for.
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The word “spokesman” is an example of ______.
a. the generic he b. a man-linked word c. a lexical gap d. semantic derogation
People are more likely to correct a nonverbal rule violation by using verbal communication
Indicate whether the statement is true or false
Which types of industries are likely to use PR?
a. Businesses, such as Toyota b. Non-profit organizations, such as Habitat for Humanity c. Professional sports teams d. All of these answers are correct.
The internet has its roots in the American military concerned about ________
Fill in the blank(s) with correct word