A statement of __________ presents a specific action that a speaker is advocating
a. fact
b. value
c. policy
d. opinion
C
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Answer the following statement(s) true (T) or false (F)
1. Tactics are most effective when used as a single approach to presenting an organization’s message 2. PR practitioners in small organizations will likely be comfortable using a wide range of tactics. 3. To increase the efficiency of a media plan, the plan is evaluated on the basis of geographic reach. 4. The Wall Street Journal is considered both a newspaper and a digital medium. 5. Advertorial content is the same as news.
Define the seven speech purposes discussed in your book and identify the unique characteristics of each. Write a purpose statement representing each purpose.
What will be an ideal response?
The Sumerians were known more for their printing than their writing
Indicate whether the statement is true or false
Discuss the prevalence of, and the problems associated with, violence in intimate relationships. What (if anything) should be done to limit the occurrence of intimate violence? Based on what you learned in this chapter, generate at least four ideas that might help people minimize the occurrence of violence in their relationships. Support your ideas as fully as possible.
What will be an ideal response?