All of the following are appropriate tactics for marketers to use during a time of economic recession EXCEPT:
A. promote product value
B. maintain and improve customer services
C. reduce prices
D. reduce inventories
E. increase price
Answer: E
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A consumer who expresses rational and emotional attachments to a brand to the exclusion of most other brands has reached the ________ level in the BrandDynamics Pyramid
A) advantage B) relevance C) presence D) performance E) bonding
Because pharmaceutical sales representatives spend the majority of their time driving to doctors' offices, hospitals, and other medical facilities, they are given a company car. When a pharmaceutical company like Merck prepares to purchase a new fleet of cars, it will ask its sales reps for feedback about different car models and features. However, the higher levels of management will be the ones to make the final purchase decision. What buying center role(s) do the sales reps play in this buying situation?
A. influencers B. users and initiators C. influencers and initiators D. initiators E. users and influencers
The goal of any forecasting method is to
A) predict the random component of demand and estimate the systematic component. B) predict the systematic component of demand and estimate the random component. C) predict the seasonal component of demand and estimate the random component. D) predict the random component of demand and estimate the seasonal component.
Kaye noticed Bounce fabric softener dryer sheets had a peel-off sticker worth $1.00 off that purchase. The peel-off stickers are:
A. premiums B. trade discounts C. purchase allowances D. in-store coupons E. functional allowances