A hostile audience is best persuaded through which persuasive strategy?
A. strengthening commitment
B. conversion
C. weakening commitment
D. inducing specific action
Answer: C
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The aspect of a person's credibility that focuses on his or her knowledge of the subject or research preparation is:
A. Competence B. Character C. Charisma D. Coordination
Distinguish the difference between a speech to convince and a speech to actuate. Provide an example
of each. What will be an ideal response?
In 2012, the U.S. Supreme Court ruled in FCC v. Fox Television Stations that
A. the FCC failed to give broadcasters sufficient notice about changes in its indecency rules. B. the FCC's current rules regarding broadcast indecency violate the First Amendment. C. both A and B are correct. D. neither A nor B is correct.
Effective media plans ensure that ads reach their target audiences
Indicate whether this statement is true or false.