Every production element must support the _________ or it will detract from the message
A. idea
B. treatise
C. concept
D. theme
E. none of these
D. theme
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Which medium has become a ubiquitous mass medium, available anytime, everywhere?
A) television B) radio C) newspaper D) news
When it comes to agricultural advertising
a. Using outdated images may offend some farmers b. Always appeal to religion, patriotism, and old fashioned values rather than economics c. You can get away with stronger claims because farmers are usually so gullible d. Use down home slang to make the farmer feel comfortable
List and explain the functions of group fantasies.
What will be an ideal response?
Western physicians tend to rely heavily on physical symptoms to evaluate illness, rather than communicating with patients about what they are experiencing.
Answer the following statement true (T) or false (F)