What was the contribution of PR pioneer Edward Bernays to how the industry operates?
What will be an ideal response?
Answers will vary.
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The U.S. Preventive Services Task Force created a media "firestorm" when it ________
A) said cancer was a political, not scientific, issue B) proposed mandatory breast cancer screening in high schools C) suggested reduced screening for breast cancer D) A and C E) B and C
The goal of the CLOROX Ick Awards was to get young parents to ______.
A. think of CLOROX as an expert B. think of CLOROX as a parent C. think of CLOROX as a peer D. not think of CLOROX
Which statement accurately describes the focus of theses and purposes?
A. Both the thesis and purpose focus on the message. B. The thesis focuses on the message; the purpose focuses on the audience. C. The thesis focuses on the audience; the purpose focuses on the message. D. Both the thesis and purpose focus on the audience.
Which theory assumes that people are active agents who deliberately choose media to gratify themselves?
a. Uses and gratification theory b. Agenda setting theory c. Critical theory d. None of these answers are correct. e. Cultivation theory