Which of the following is not a form of non-linear pricing?
a. Two-part tariff
b. Surplus value
c. Selling only single item packs or packs of n items
d. Charging one price for the first n items and another price for the rest
b
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Jake Adams works for a marketing research firm and is currently conducting research for a company that wants to investigate multiple international markets for the possibility of expansion
Internet-based survey research would be the most attractive research option for Jake if his client ________. A) places a high emphasis on speed B) requires a small sample size C) places a high emphasis on following intrusive research methods D) wants to exercise full control over the online sample E) places a high emphasis on ethnographic research
Cash equivalents meet all of the following criteria except:
A. Short-term investments purchased within 3 months of their maturity dates. B. Readily convertible to a known cash amount. C. More liquid than cash. D. Short-term U.S. treasury bills. E. Have a market value that is not sensitive to interest rate changes.
________ refers to approaches that drive the market toward fulfilling a whole new set of needs that customers did not realize was possible or feasible before.
A. Market orientation B. Marketing mix C. Green marketing D. Tactical marketing E. Market creation
Pricing strategies should be aligned with a firm's overall goals and objectives.
Answer the following statement true (T) or false (F)