In the job characteristics model, ______ is the degree to which the employee has discretion to make decisions in planning, organizing, and controlling the task performed.
A. skill variety
B. task identity
C. autonomy
D. task significance
C. autonomy
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Focused strategies keyed either to low cost or differentiation are especially appropriate for situations where
A. most industry rivals have weakly differentiated products. B. the market is composed of distinctly different buyer groups who have different needs or use the product in different ways. C. buyers have strong bargaining power and entry barriers are low. D. most other rival firms are using a best-cost producer strategy. E. most industry participants are also using a focused differentiation strategy.
Which of the following statements concerning value pricing is FALSE?
A. Value pricing means using "budget" or "cheap" prices. B. Value pricing tries to build customer loyalty. C. The focus of value pricing is on the customer's requirements-and the whole strategy. D. Value pricing involves setting a fair price level for a marketing mix that meets customers' needs. E. Companies using value pricing guarantee what they offer.
Explain how marketing is both a philosophy and a set of activities.
What will be an ideal response?
Which of the following is not an advantage of client/server computing over centralized mainframe computing?
A) It is easy to expand capacity by adding servers and clients. B) Each client added to the network increases the network's overall capacity and transmission speeds. C) Client/server networks are less vulnerable, in part because the processing load is balanced over many powerful smaller computers rather than concentrated in a single huge computer. D) There is less risk that a system will completely malfunction because backup or mirror servers can pick up the slack if one server goes down.