The sounds of a language are called ______.
a. morphemes
b. phonemes
c. semantics
d. syntax
b. phonemes
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You have just created the "perfect" ad. It communicates the full mix of benefits upon which the brand is differentiated and positioned. This full positioning of the brand is called ________
A) its value proposition B) target marketing C) brand optimization D) its value profile E) differentiated marketing
________ is communicating in a way more readily understood by and more agreeable to persons of another communication style
Fill in the blanks with correct word
Richard wants to purchase Maria's farm. Maria leads Richard to believe that Simon is her agent, even though he is not. Which of the following statements is true of this scenario?
A) Simon cannot represent Maria as she has not authorized him to be her agent. B) Agency through ratification grants Richard the authority to buy Maria's farm. C) Maria is estopped from denying that Simon is her agent. D) Simon can act on behalf of Maria only if she suffers from an illness that renders her mentally incompetent to take any decisions.
Which of the following statements is true for online reverse auctions?
a. Buyers compete with each other and bid on products. b. Businesses use the e-procurement solution for selecting buyers. c. Buyers submit online competitive bids based on their business requirements. d. Buyers allow suppliers to submit online bids for products/services as specified by the buyer.