New Jersey and New York have the highest state taxes in the United States. They also have high rates of people moving out compared to people moving into the state. This impacts the __________ aspect of demographic analysis.
A. age structure
B. geographic distribution
C. income distribution
D. ethnic mix
Answer: B
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Asking the audience to reexamine long-held opinions is one of the goals of what?
A) Persuasive claims B) Persuasive adjustments C) Persuasive presentation of ideas D) Persuasive requests for action E) Sales and marketing
Which of the following is an example of a fixed cost for a bridal gown shop?
A. The cost of the mannequin used to display current gowns B. The cost associated with dying the shoes to match the bridesmaids' dresses C. The cost associated with the layaway of variously priced gowns D. The services of the seamstress to fit each gown E. The cost associated with a generous return policy
Traditionally, marketing researchers were responsible for assessing information needs and providing the relevant information, whereas marketing decisions were made by the managers
Discuss why the roles of marketing managers and marketing researchers are changing.
Of a company's employees, 50 percent typically qualify to receive two weeks' paid vacation a year in 50 working weeks. The entry to record the amount of estimated liability for vacation pay for a week in which the total payroll is $2,900
a. Estimated Liability for Vacation Pay 116 Cash 116 b. Vacation Pay Expense 232 Cash 232 c. Vacation Pay Expense 58 Estimated Liability for Vacation Pay 58 d. Cash 29 Estimated Liability for Vacation Pay 29