What are the four mental stages in the AIDA model?
What will be an ideal response?
Awareness, interest, desire, and action.
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Explain accenting as a function of nonverbal communication. Give an example of how you might use accenting when sending a text message.
What will be an ideal response?
Measuring the dilation of a person's pupil to measure attention to an advertisement is a technique used in:
A) informal research. B) clinical research. C) descriptive research. D) observational research.
Which of the following measures is NOT used to determine how well a salesperson has penetrated an account?
A. Product distribution within the account B. Number of referrals earned from the account C. Advertising activity D. Sales growth in the account E. Allotted shelf space
Suppose a firm that has been earning $2 and paying a dividend of $1.00, or a 50% dividend payout, announces that it is increasing the dividend to $1.50. The stock price then jumps from $20 to $30. Some people would argue that this is proof that investors prefer dividends to retained earnings. Miller and Modigliani would agree with this argument.
Answer the following statement true (T) or false (F)