What should managers know about generational diversity?
What will be an ideal response?
Gen Y or Millennials (those who are in their 20s and younger) are different in key ways when compared to Gen X (those in their 30s to low 40s) and baby boomers (those who are in their mid-40s and older). Gen X and baby boomers, as managers, need to realize that Millennials can be used to leverage their skills at online social networking to collaborations and teamwork on virtual team projects. Millennials tend to require more praise and short-term rewards than do Gen X and baby boomers, but they will put their own careers first and will look for organizations that provide meaningful training and projects to build their résumés. Managers need to assign mentors to help match organizational opportunities with millennial employees' career goals and to help Millennials understand the company culture, dress policies, office politics, and so on.
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Advertising is used mostly by ________
A) governments B) business firms C) social agencies D) independent professionals E) not-for-profit organizations
Which statement concerning scrambled merchandising is correct?
a. Supermarkets have not engaged in scrambled merchandising. b. Retailers typically trade up as part of scrambled merchandising. c. Scrambled merchandising is contagious. d. Scrambled merchandising typically occurs at the innovation stage of the retail life cycle.
Environmental scanning is mostly used
A. to gather information on market weaknesses. B. during the planning process to obtain information on opportunities and threats. C. to predict weather conditions in the agricultural sector. D. to determine triple bottom-line report data.
Ad valorem duty is based on the fair market value of the imported good as of the date it reaches the United States, not the price actually paid for the good when sold for export to the United States
a. True b. False Indicate whether the statement is true or false