The assumption made by social exchange theory that people want to make the most benefits while minimizing costs is known as the ______.
A. minimax principle
B. dispositional factor
C. covariation model
D. comparison level
A. minimax principle
Communication & Mass Media
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When a word does not have a precise synonym, clarity can be achieved by:
a. making gestures to explain the word. b. using vocalized pauses. c. adding details or examples. d. using markers with the word.
Communication & Mass Media
Identify the seven general speech purposes
What will be an ideal response?
Communication & Mass Media
The elements of Burke’s dramatic pentad used to analyze stories are ______.
a. scene, agent, method, medium, message b. scene, agent, act, actuality, event c. scene, agent, act, agency, plot d. scene, agent, act, agency, purpose
Communication & Mass Media
The media tell us what to think about
Indicate whether the statement is true or false
Communication & Mass Media