The assumption made by social exchange theory that people want to make the most benefits while minimizing costs is known as the ______.

A. minimax principle
B. dispositional factor
C. covariation model
D. comparison level


A. minimax principle

Communication & Mass Media

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When a word does not have a precise synonym, clarity can be achieved by:

a. making gestures to explain the word. b. using vocalized pauses. c. adding details or examples. d. using markers with the word.

Communication & Mass Media

Identify the seven general speech purposes

What will be an ideal response?

Communication & Mass Media

The elements of Burke’s dramatic pentad used to analyze stories are ______.

a. scene, agent, method, medium, message b. scene, agent, act, actuality, event c. scene, agent, act, agency, plot d. scene, agent, act, agency, purpose

Communication & Mass Media

The media tell us what to think about

Indicate whether the statement is true or false

Communication & Mass Media