For small businesses, the Internet tends to blur ____ boundaries.
A. industry
B. geographic
C. skill-dependent
D. technological
Answer: B
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Discuss the marketing strategy
What will be an ideal response?
Projections show that the population is ________.
A. decreasing in Latin America B. increasing in Asia C. declining in most developing countries D. decreasing in Africa E. growing in most developed countries
A face-to-face conversation is considered a richer medium than a written report or proposal
Indicate whether the statement is true or false
Scenario 15.1 Use the following to answer the questions. When introducing a new vehicle targeted to the under-30 population, Toyota used several different methods of communication. First, it did research in several large cities to find out who the opinion leaders were in that age group. By visiting the local nightlife, one or two people in each city were selected and given a new vehicle to drive for two weeks. They were told to share information about this new vehicle with their friends and through social media. After a few weeks, a television campaign was launched with commercials introducing the new vehicle. Toyota also placed ads in magazines that were targeted to the under-30 age group, and used drive-by billboards in the large cities near the nightclub areas. Refer to Scenario
15.1. Suppose Toyota also offered the dealership salespeople a trip to Hawaii for anyone who could sell ten of the new vehicles within the first month they were available? This tactic would be an example of ____ marketing, while the TV commercials described above would be an example of ____ marketing. A. pull; push B. personal selling; push C. pull; sales promotion D. push; pull E. personal selling; sales promotion