A face-to-face conversation is considered a richer medium than a written report or proposal
Indicate whether the statement is true or false
True
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What is the first step in developing a customer benefit plan?
A. Choosing the features, advantages, and benefits to present to a prospect. B. Selecting a suggested purchase order for a prospect. C. Creating a detailed customer profile. D. Establish a marketing plan. E. Developing a business proposition that includes a value analysis.
When implementing the problem-solving strategy, which types of questions are appropriate?
A. open ended B. leading questions C. both open ended and leading questions are correct choices D. closed ended
The best example of a tactical action that a company might use in response to a competitive attack is to
A. expand into new geographical areas. B. offer price discounts and rebates. C. target the markets of the rival. D. acquire the competitor.
Fresh Agro Inc. offers to deliver produce to Growers’ Market for a certain price. Fresh’s intent to extend an offer is determined by reference to Fresh’s
A. market assumptions. B. all of the choices. C. subjective, unexpressed intentions. D. words and actions.