Your textbook lists skills of competent communicators. Which four will be the most useful to

you? Consider the skills you need at home, at work, or in college.

Briefly describe those four
skills and give specific reasons why they will be especially useful.
What will be an ideal response?


The text notes these competencies: accept responsibility for one's communication
behavior; communicate ethically; achieve shared meaning in differing cultural, gender,
technological, and ethical situations; use verbal and nonverbal symbols effectively; listen
effectively; apply successful interpersonal skill; create and maintain successful relationships,
effectively participate in and lead teams to solve problems and manage conflict, and speak
effectively.

Communication & Mass Media

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"Food additives are unacceptable in baby food products," is a proposition of

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According to Kim, the cultural differences between the Eastern and Western traditions are ________

a. insurmountable b. relatively minor c. complementary d. actually nonexistent

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The ________ answers the question: What can be done to solve the problem?

a) attention step b) satisfaction step c) motivated sequence d) need step

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Audio bites are particularly useful for adding ______ to a story.

A. historical context B. emotional context C. the journalist’s opinion D. overviews of difficult concepts

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