Clorox's partnership with the Sierra Club to launch a line of green cleaning products is an example of a firm ________
A) using advertising to reach a mass consumer audience
B) reaching out to various stakeholders to create a positive public impression
C) abandoning its traditional consumer base
D) launching a new product without need for psychographic testing
E) bowing to government pressure
B
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Which is the first step to be performed by a marketer in developing effective marketing communications?
A) identifying a target audience B) determining the objectives C) establishing the budget D) deciding on the media mix E) selecting the communication channels
Newsworthiness is subjective and dependent upon the audience being targeted in an MPR effort
Indicate whether the statement is true or false
What is generally TRUE about class B SKUs in ABC analysis? They represent about:
A) 20 percent of all SKUs and about 80 percent of the dollar usage. B) 80 percent of all SKUs and about 20 percent of the dollar usage. C) 30 percent of all SKUs and about 15 percent of the dollar usage. D) 50 percent of all SKUs and about 95 percent of the dollar usage.
When both regrouping and storing are needed, a firm should add a distribution center.
Answer the following statement true (T) or false (F)