________ segmentation divides the market into segments based on variables such as age, life-cycle stage, gender, income, occupation, education, religion, ethnicity, and generation
A) Geographic
B) Benefit
C) Occasion
D) Psychographic
E) Demographic
E
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Which of the following statements is true in comparing for-profit service firms and nonprofit organizations?
A. While for-profit service firms market tangible products, nonprofit organizations market intangible products. B. Both often require the customer to be present during the production process. C. While for-profit service firms vary greatly from producer to producer, nonprofit organizations are uniform across producers. D. Both vary greatly from day to day, but with the same producer the day-to-day variations are eliminated.
Which of the following is an advantage of franchising compared to company-owned service distribution?
A) reduced financial risk B) increased control on customer experience C) increased brand value D) increased standardization of services
Examples of a substantive goal are winning, beating the other party, or getting a settlement at any cost.
Answer the following statement true (T) or false (F)
Explain the difference between cost-plus and markup pricing.
What will be an ideal response?