Identify an important difference between strategic planning and market planning

What will be an ideal response?


Though the process is similar, market planning is much more focused on issues related to the marketing mix—the firm's product, its price, promotional approach, and distribution methods.

Business

You might also like to view...

Assume that a company received $1,200 in advance for one year membership fee in the fitness center. The entry that would be made to record the recognition of revenue at the end of first month is:

a. Revenue 1,200 Cash 1,200 b. Cash 100 Revenue 100 c. Unearned revenue 100 Revenue 100 d. Revenue 100 Unearned revenue 100

Business

An understatement of ending inventory will cause an understatement of assets and equity on the balance sheet.

Answer the following statement true (T) or false (F)

Business

Consider a study on the number of accidents that occurred in ten U.S. states in different cities for three consecutive years.

Create a PivotTable in Excel to answer the following questions. The PivotTable should group the number of accidents into yearly bins and display the sum of accidents that occurred each year in columns of Excel. Row labels should include the accident locations and allow for grouping the locations into states or viewing by city. You should also sort the PivotTable so that the states with the greatest number of accidents between 2011 and 2013 appear at the top of the PivotTable. StateCityNumber of accidents Year GARock Spring52 2011 GADoraville44 2011 GAEllaville67 2011 FLJacksonville53 2011 GAStockbridge72 2011 FLBelleview63 2012 AZPhoenix69 2011 FLCrestview51 2012 IAJohnston48 2012 GARockmart44 2012 COGreenwood Village53 2011 GAJonesboro54 2011 GADecatur76 2013 FLClearwater76 2013 GAGray57 2012 CANevada City76 2013 FLMilton61 2011 GAWoodstock78 2013 GACumming70 2012 GAStatesboro47 2013 FLPalm Beach42 2011 COGreeley60 2012 FLSarasota40 2011 FLApollo Beach75 2011 AZPrescott40 2012 FLPort St. Lucie61 2012 GAStockbridge78 2012 GAAtlanta60 2011 COWindsor43 2013 COCastle Rock55 2011 GAClayton58 2011 FLTampa58 2011 GAJackson63 2012 GAFranklin64 2012 GAMacon71 2011 FLCocoa Beach76 2011 GAValdosta76 2011 GADallas64 2012 FLBrooksville41 2013 FLWinter Park41 2011 ALBirmingham74 2013 ALBirmingham78 2011 GAEast Ellijay80 2013 GACartersville66 2011 CASan Luis Obispo57 2011 CANapa65 2012 GASpringfield80 2013 GAClarkesville60 2012 CAPalm Springs69 2011 FLPort Orange77 2013 GAWatkinsville48 2012 GARoswell65 2013 COLouisville62 2012 CODenver80 2013 GAMcDonough54 2012 GABrunswick48 2013 AZScottsdale75 2011 FLOrlando41 2013 ARBatesville60 2011 GAAtlanta49 2012 GAMcCaysville54 2011 GADawsonville62 2013 FLCoral Gables53 2011 FLCarrabelle49 2012 AZScottsdale42 2012 GAVidalia66 2013 GATifton73 2011 CAWestminster68 2011 CAWoodland Hills72 2013 AZScottsdale79 2013 GABarnesville54 2011 GAGordon47 2013 FLTampa62 2012 FLJacksonville68 2013 FLCrawfordville56 2013 FLPonte Vedra Beach50 2013 GAWinder61 2012 GADouglasville51 2011 GAEllijay40 2011 FLBradenton43 2011 CASonoma67 2012 CASolvang65 2013 CAChico61 2013 CAStockton61 2011 FLOcala56 2011 FLBartow61 2011 FLPanama City Beach45 2012 FLPort Saint Joe68 2011 GAAcworth42 2013 GAJasper48 2011 FLLantana72 2012 FLClewiston61 2011 FLAventura57 2012 FLMiami67 2012 GASavannah46 2012 FLEnglewood63 2012 CAGranite Bay64 2012 FLTampa60 2013 FLNaples58 2011 FLFort Lauderdale57 2012 GASaint Marys62 2013 CASan Diego61 2012 AZMesa70 2012 FLBonifay47 2011 CASan Rafael77 2013 CAOakland57 2013 FLFort Pierce48 2011 FLClermont49 2013 FLPalatka70 2011 AZPhoenix52 2013 GACartersville41 2012 FLKey West54 2013 GACarrollton65 2012 ALFort Deposit68 2013 GAHiawassee58 2013 GAEllijay61 2012 GADuluth47 2012 FLOrlando78 2011 FLBoca Raton45 2012 CALa Jolla45 2011 FLMarco Island78 2012 CALos Angeles61 2011 GACornelia75 2011 FLImmokalee55 2011 GACarrollton56 2013 FLMiami51 2011 CASanta Monica54 2011 CALa Jolla40 2013 ALIrondale80 2012 FLPanama City76 2012 GAAtlanta64 2013 AZMesa41 2011 FLMiami75 2013 GAReidsville77 2011 GANorcross52 2013 GAAlpharetta54 2011 GAAlpharetta58 2012 FLBoca Raton78 2011 CANewport Beach55 2012 CAPasadena59 2012 ARBentonville67 2012 GAAlpharetta50 2013 CASan Francisco41 2013 CALos Angeles80 2012 CASan Diego57 2013 AZPhoenix67 2012 FLBradenton77 2012 FLNaples59 2013 GALawrenceville58 2012 FLOcala51 2013 CABakersfield68 2011 COPueblo47 2011 AZFlagstaff42 2013 IASioux City53 2013 CAVentura46 2012 ALBirmingham58 2012 GANewnan45 2013 AZGilbert40 2011 ALMontgomery64 2011 FLVenice71 2013 FLSarasota61 2013 FLJupiter66 2012 GAGray69 2012 GAPerry72 2012 GAMacon40 2012 GAWoodstock78 2012 GASuwanee58 2011 CATemecula45 2012 CARancho Cucamonga57 2013 GAWinder77 2013 CALos Angeles66 2013 CAIrvine74 2013 GANewnan63 2011 GAVilla Rica67 2012 GAFayetteville55 2013 FLCoral Gables75 2013 CACalabasas42 2012 GAKennesaw63 2012 COGreeley52 2013 COColorado Springs79 2013 GAStockbridge47 2013 GACommerce65 2012 FLCape Coral69 2013 CAMerced52 2011 CACulver City55 2011 GAMcDonough63 2013 CARedlands48 2012 GADuluth51 2013 GAJackson68 2013 CAPomona41 2011 CANewport Beach61 2011 GALoganville68 2012 FLBradenton44 2013 FLTallahassee60 2012 CATorrance42 2013 CTStamford70 2011 ARGravette44 2013 HIHonolulu70 2011 a. Which state had the greatest number of accidents between 2011 and 2013?b. How many accidents occurred in the state of Colorado (CO) in 2012? In what cities did these accidents occur?c. Use the PivotTable's filter capability to view only the accidents in Alabama (AL), Arizona (AZ), and Arkansas (AR) for the years 2011 through 2013. What is the total number of accidents in these states between 2011 and 2013?d. Create a PivotChart to display a column chart that shows the total number of accidents in each year 2011 through 2013 in the state of California. Adjust the formatting of this column chart so that it best conveys the data. What does this column chart suggest about accidents between 2011 and 2013 in California? Discuss. Hint: You may have to switch the row and column labels in the PivotChart to get the best presentation for your PivotChart. What will be an ideal response?

Business

In which of the following instances would the court most likely hold the contract to be void on the basis of a mistake?

A) Barry and Mary contracted for the sale and purchase of a boat for the price of $1200. When the contract was written up, the price was incorrectly stated as $1700. B) Two parties contracted for a shipload of fish, but unknown to both parties, at the time of the contract the ship had sunk and the fish had been lost. C) Carson and Leno had a serious misunderstanding about a term in the contract and the court found that the more reasonable interpretation was that of Leno. D) Sarah bought three rolls of wallpaper, but found she had made a mistake, since two would have been sufficient. E) Although the seller said nothing to the buyer about the characteristics of the answering machine, the buyer bought it, thinking that it would tell him the date and time of the call. Later, he learned that it did not perform this function.

Business