Which of the following statements is correct concerning statistical sampling in compliance testing?
A. The population size has little or no effect on determining sample size except for very small populations.
B. The expected population deviation rate has little or no effect on determining sample size except for very small populations.
C. As the population size doubles, the sample size also should double.
D. For a given tolerable deviation rate, a larger sample size should be selected as the expected population deviation rate decreases.
A. The population size has little or no effect on determining sample size except for very small populations.
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Market segmentation can be best described as the process of ________
A) assigning specific human attributes to a given brand B) dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs C) evaluating each market segment's attractiveness and selecting one or more segments to enter D) turning marketing plans into marketing actions to accomplish strategic marketing objectives E) maintaining a strategic fit between organizational goals and changing marketing opportunities
The future value of a cash flow is always larger than the present value of that cash flow
Indicate whether the statement is true or false
The sales–productivity ratio assigns floor space on the basis of sales or profit per foot
Indicate whether the statement is true or false
The new-product strategy development stage accomplishes all of the following except
A. it specifies the target markets to be served by new products. B. it outlines the costs that will be incurred for the development of new products. C. it specifies how new products will fit into the company's marketing plan. D. it outlines general characteristics of the types of products the firm will develop. E. it provides general guidelines for the new-product development process.